Have you been searching for a chiropractor in Ocala? Having a hard time telling the difference from one to the next? I don’t blame you! A quick scan of the yellow pages shows dozens of qualified chiropractors who all treat back pain, neck pain, sciatica, headaches, disc injuries, auto injuries, and a host of other conditions.
Some might have spinal decompression, others might offer acupuncture, but at the end of the day, there’s not a whole lot of difference. Marketing guru Seth Godin wrote a must-read business book called “The Purple Cow”. Godin writes that driving through the countryside can be an exciting experience for a city dweller. The first cow you see reminds you that you’re no longer in the concrete jungle with it’s noise and chaos. However, as the trip goes on each cow becomes less and less interesting, and by the end of the journey you don’t even notice them as you whiz by.
But a purple cow? That’s an animal you’d never forget. Once you saw a purple cow you’d watch every other cow intently searching for the rare purple one.
What does any of this have to do with choosing a chiropractor? Seth Godin believes every business should have a purple cow, or at least one feature that makes it unique and exciting.
At Ocala Chiropractic Center, we are proud to introduce Dr. Anthony Sancetta, our resident purple cow! Dr. Sancetta is a medical physician, more specifically a D.O., who brings an entirely new skillset to the practice. Dr. Sancetta specializes in the field of natural medicine, working to help our patients balance their body chemistry and hormones. He’s also able to assist in the treatment of patients with severe pain, such as those who have been in auto accidents, with medication and trigger point injections.
If you’re looking for a truly unique experience, then Ocala Chiropractic Center is for you. We are the only clinic in Marion County with a chiropractor and medical physician working together. Let us find the solution to your health problems with our purple cow!